Roles + responsibilities

The Lead Digital Strategist will be responsible for developing digital strategies for leading Health brands targeting consumers, providers and payers. He/She will also be responsible for providing ongoing counsel on the measurement and optimization of digital programs .

• + Conduct digital landscape assessments
• + Develop customer journeys
• + Create data-driven customer profiles
• + Create integrated multi-channel strategies
• + Create digital strategies
• + Create points-of-view and recommendations surrounding emerging channels
• + Develop measurement plans and integrated reports
• + Analyze performance data and make improvement recommendations
• + Recommend and manage tests and optimization actions
• + Stay abreast of emerging digital trends
• + Manage researchers and data analysts

Qualifications

The ideal candidate will be passionate about transforming Healthcare customer engagement. He/She will be a strong analytical thinker, with deep subject matter expertise surrounding digital and multi-channel engagement in Healthcare. He/She will be a thought leader capable of directly engaging clients and driving projects forward

• + Proven experience in a Lead Strategist role at an agency, consulting firm or client
• + Track record of conceiving and guiding strategies that make a measurable impact
• + Demonstrated subject matter expertise surrounding digital and multi-channel engagement in Health
• + Experience working with cross-channel data and analytical tools
• + Ability to interpret and analyze digital performance data
• + Ability to develop measurement plans and design actionable reports
• + Strong client consultation skills with ability to guide a strategic discussion
• + Analytical thinker with strong organizational skills
• + Strong understanding of strategic marketing process
• + Solid academic credentials; MBA or equivalent advanced degree preferred but not required

Benefits

Compensation commensurate with skills and experience.