Patient Omni-channel engagement
Empowered patients, the emergence of digital channels and digital health technologies have created rich, new opportunities for Health brands to think “beyond the pill” and engage and support patients and caregivers throughout their disease and treatment journeys.
This service provides an actionable Omni-channel strategy for engaging your patients to support acquisition or retention objectives. We:
- Synthesize audience, market insights, and best practices
- Select and profile target audiences
- Define behavioral objectives
- Map the customer journey and distill barriers to behavior change
- Define communication and messaging objectives
- Develop channel strategies
- Design care pathway and interventions
- Map user journeys engagement ecosystem
- Define enrollment/recruitment strategy
- Select key performance indicators and metrics
- Describe tactics
Brand, medical and patient-engagement leaders who want to:
- Plan a patient or consumer engagement initiative
- Overcome barriers in patient retention (e.g. adherence) or acquisition
- Choose the right mix of channels aligned to customer behavior
- Innovate/differentiate in the area of customer experience
- Drive patient behavior change
- Elevate their multi-channel competence
The Omni-channel patient engagement strategy service results in a concrete strategy to drive tactical execution. Deliverables include:
Situation & Landscape Analysis
Synthesizing patient journey, engagement preference insights and best practices
Targets & Goals
Defining target audiences and objectives
Patient Engagement Strategy
Defining care pathway interventions over time across channels
Specifying content and objectives
Illustrating ecosystem and patient flows
Defining program tactics and sequencing
Enrollment Strategy
Defining recruitment approach
Measurement
Defining key performance indicators, metrics and reporting needs
By engaging with The Stem for your patient engagement strategy project, you can expect to:
- Access seasoned expertise in Omni-channel patient engagement
- Leverage behavior change principles
- Develop a focused engagement strategy to achieve patient objectives
- A pragmatic, actionable approach
- Alignment across diverse stakeholders
