Interaction Preferences
You realize that understanding your customers’ channel and content preferences is critical to devising an effective customer engagement strategy
This service helps clients understand the interaction preferences of their target customers to inform channel, content and experience planning.
- Gather insights that ensure your interactions with customers at different touch points align with existing behavior and preferences.
- Move beyond syndicated research to paint a clear picture of user behavior including keyword and search data, news sharing, social listening, 3rd party media vendor data, and customer surveying
Internal teams who:
- Want to go beyond generic syndicated studies to capture richer insight
- Need deep insights to prioritize channels and craft interactions at different touch points
- Want to direct their budget toward the most impactful tactics
- Are planning a significant investment in a campaign, service or engagement strategy targeting patients, providers or payers
The Interaction Preferences service results in tangible insights to inform Omni-channel engagement or service design. Specific deliverables include:
Research protocol
Defining research and data collection approach
Insights report
Providing top-line finding and take-aways and detailed findings associated with each customer segment, including channel and content preferences and behavior
When you invest in customer engagement research, you will realize significant benefits:
- Better alignment of engagement approach with customer behavior
- Reduced risk of deploying the wrong channels or formats
- More targeted channel or content investments more likely to generate response
- Greater insight into customer behavior and tactics that will perform
