Digital / Multi-Channel Strategists will be responsible for developing digital strategies for leading Health brands targeting consumers, providers and payers. They will also be responsible for providing ongoing counsel on the measurement and optimization of digital programs.

• Conduct digital landscape assessments
• Develop customer journeys
• Create data-driven customer profiles
• Create integrated multi-channel strategies
• Create digital strategies
• Create points-of-view and recommendations surrounding emerging channels
• Develop measurement plans and integrated reports
• Analyze performance data and make improvement recommendations
• Recommend and manage tests and optimization actions
• Stay abreast of emerging digital trends
• Manage researchers and data analysts 

The ideal candidate will be passionate about transforming Healthcare customer engagement. They will be a strong analytical thinker, with deep subject matter expertise surrounding digital and multi-channel engagement in Healthcare. They will be a thought leader capable of directly engaging clients and driving projects forward.

• Proven experience in a Lead Strategist role at an agency, consulting firm or client
• Track record of conceiving and guiding strategies that make a measurable impact
• Demonstrated subject matter expertise surrounding digital and multi-channel engagement in Health
• Experience working with cross-channel data and analytical tools
• Ability to interpret and analyze digital performance data
• Ability to develop measurement plans and design actionable reports
• Strong client consultation skills with ability to guide a strategic discussion
• Analytical thinker with strong organizational skills
• Strong understanding of strategic marketing process
• Solid academic credentials; MBA or equivalent advanced degree preferred but not required.