Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
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Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma
Influencing the influencers is getting tougher these days, now that pharma opinion leader...
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