Improving Healthcare Provider Connections: The Power of Moments in Biopharma Engagement
Originally published in Med Ad News June 2024
In recent years, biopharma companies have been keenly focused on improving custom...
Read the full post +
Practical Applications for ChatGPT and Other Large Language Models in Biopharma
Originally published in PharmaLive.com 2/16/24
ChatGPT is the fastest-growing application in history, exceeding 100 million use...
Read the full post +
Driving Sustainable Omnichannel Change
Originally published in Pharmaceutical Commerce 9/29/23
A look into ways to approach change management using three factors.
The ...
Read the full post +
The Architecture of Global, Scalable, Next-Generation Patient Support Programs
Originally published at PharmaExec
Patient support programs (PSPs) have an opportunity for growth and innovation.
Conditions ar...
Read the full post +
Originally published at PharmaExec
The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
Read the full post +
Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
Read the full post +
How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
Read the full post +
Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
Read the full post +
Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma
Influencing the influencers is getting tougher these days, now that pharma opinion leader...
Read the full post +
Pharma Marketing Requires a Global Approach
Originally published at PharmaPhorum
Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
Read the full post +
