How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
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Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma
Influencing the influencers is getting tougher these days, now that pharma opinion leader...
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital & What to do About It
As published in PM360
Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% ...
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The power of patient ethnography
Patient journey mapping unlocks service innovation opportunities....
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Promise or peril: the future of promotional medical education
Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales ...
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