Practical Applications for ChatGPT and Other Large Language Models in Biopharma
Originally published in PharmaLive.com 2/16/24
ChatGPT is the fastest-growing application in history, exceeding 100 million use...
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Driving Sustainable Omnichannel Change
Originally published in Pharmaceutical Commerce 9/29/23
A look into ways to approach change management using three factors.
The ...
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Harnessing the Value of AI In Customer Engagement
Gregg Fisher, The Stem's Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the ...
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Originally published at Pharmaceutical Commerce
Leading brand and commercial organizations are making significant investments in ...
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The Architecture of Global, Scalable, Next-Generation Patient Support Programs
Originally published at PharmaExec
Patient support programs (PSPs) have an opportunity for growth and innovation.
Conditions ar...
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Originally published at PharmaExec
The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
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7 Success Factors for Global and Scalable Patient Support Programs
Originally published at PM360 Online
The arrival of value-based care has increased the importance for pharmaceutical companies...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
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How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
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