Becoming patient-centric – The case for a humanistic approach to patient insight-mining
As published in DTC Perspectives
“We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as w...
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital & What to do About It
As published in PM360
Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% ...
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Five Obstacles to Digital Measurement, And What To Do About Them
In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-po...
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The power of patient ethnography
Patient journey mapping unlocks service innovation opportunities....
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