Why Measuring Customer Experience (CX) Matters in Pharma
Originally published in Econsultancy
It’s not rocket science. We all want to interact with companies that give us positive expe...
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Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing
As featured in PharmaLive, and referenced in Fierce Pharma
The smartest marketers know that marketing in a digital age should ...
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The Stem was recently featured in an expert roundtable discussion on Big Data in Health care.
Read the article here...
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Five Obstacles to Digital Measurement, And What To Do About Them
In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-po...
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