Measurement Planning
You are swimming in channel data and reports, but often lack the insights needed to assess Omni-channel business impact and drive improvement.
This service defines the right performance metrics and reporting to drive decision-making, and continuous improvement.
Teams who:
- Struggle to make decisions based on the campaign data they are receiving
- Have difficulty understanding the commercial impact of their campaigns
- Lack benchmarks to know what ‘good’ looks like
- Want to achieve best-in-class measurement
The measurement planning service results in a concrete measurement plan to enable performance measurement and decision making.
KPI framework
Defining key performance indicators and supporting metrics
Performance goals
Setting specific objectives for each KPI
Reporting plan
Defining dashboards and reports, report specifications and frequency, data sources and implementation plan
By engaging with The Stem for measurement planning, clients can expect to define:
- Metrics tied to business impact
- Achievable performance goals
- A reporting vision that provides the right information at the right time
