HCP Omni-channel Engagement
As sales force access to HCPs declines, brands, commercial and medical affairs teams are rethinking their approach to HCP engagement. Key areas of focus include improving the effectiveness of the sales or MSL calls, extending the field force dialog post-visit , reaching HCPs through targeted non-personal communications, building community, and creating a single view of HCP customer engagement.
This service provides an actionable Omni-channel engagement strategy for engaging your healthcare providers to drive promotion, education or customer service objectives. We:
- Synthesize audience, market insights and best practices
- Select and profile target audiences
- Define overall goals & objectives
- Map the customer journey and distill barriers
- Define communication and messaging objectives
- Formulate engagement and channel strategies
- Develop engagement concepts and tactics
- Map user journeys and engagement ecosystem
- Define recruitment approach
- Select key performance indicators and metrics
Commercial or Medical Affairs leaders who want to:
- Plan a healthcare provider Omni-channel or digital engagement initiative
- Overcome barriers to customer engagement
- Choose the right mix of channels aligned to customer behavior
- Differentiate in the area of customer experience
- Deliver a more cohesive customer experience
- Elevate multi-channel competence
The Omni-channel healthcare provider (HCP) engagement strategy service results in a concrete strategy to drive tactical execution. Deliverables include:
Situation & Landscape Analysis
Synthesizing HCP journey, engagement preference, competitive insights, and best practices
Targets & Goals
Defining target audiences and objectives
Healthcare Provider Engagement Strategy
Defining key engagement concepts and themes
Shaping engagement approach over time across channels
Specifying content and objectives
Illustrating ecosystem and user flows
Defining program tactics and sequencing
Enrollment Strategy
Defining recruitment approach
Measurement
Defining key performance indicators, metrics and reporting needs
By engaging with The Stem for your healthcare provider (HCP) engagement strategy project, you can expect to:
- Access seasoned expertise in Omni-channel and digital HCP engagement
- Develop a focused engagement strategy to achieve HCP objectives
- A pragmatic, actionable approach
- Alignment across diverse stakeholders
