Payer Omni-channel Engagement
Payers, just like physicians and consumers, increasingly access their information through digital channels creating an opportunity for Access managers to consider an array of targeted options for reaching and engaging Payer audiences, beyond face-to-face interactions. From a content perspective, the increased focus on value in healthcare globally presents a compelling opportunity to invest in digital content to tell a brand’s value story.
This service provides an actionable Omni-channel engagement strategy for engaging your Payer audiences. We:
- Synthesize audience, market insights and best practices
- Select and profile target audiences
- Define overall goals & objectives
- Review customer journeys and distill barriers
- Define communication and messaging objectives
- Define key engagement and channel strategies
- Define engagement concepts and tactics
- Map user journeys engagement ecosystem
- Define enrollment/recruitment strategy
- Select key performance indicators and metrics
- Describe tactics
Market Access leaders who want to:
- Plan a healthcare provider Omni-channel or digital engagement initiative
- Choose the right mix of channels aligned to payer behavior
- Innovate/differentiate in the area of customer experience
- Deliver a more cohesive, integrated customer experience
- Elevate their multi-channel competence
The Omni-channel payer engagement strategy service results in a concrete strategy to drive tactical execution. Deliverables include:
Situation & Landscape Analysis
Synthesizing payer journey, engagement preference, competitive insights, and best practices
Targets & Goals
Defining target audiences and objectives
Payer Engagement Strategy
Defining key engagement concepts and themes
Shaping engagement approach over time across channels
Specifying content and objectives
Illustrating ecosystem and user flows
Defining program tactics and sequencing
Enrollment Strategy
Defining recruitment approach
Measurement
Defining key performance indicators, metrics and reporting needs
By engaging with The Stem for your payer engagement strategy project, you can expect to:
- Access seasoned expertise in Omni-channel and digital payer engagement
- Develop a focused engagement strategy to achieve payer objectives
- A pragmatic, actionable approach
- Alignment across diverse stakeholders
