Digital Health Strategy
Digital health – the use of wearables, sensors and applications to remotely collect valuable patient data – has the potential to disrupt the pharmaceutical industry by providing new opportunities to improve patient care with enhanced medication adherence and compliance support as well as streamline clinical trials to bring drugs to market more efficiently.
This service provides an actionable Digital Health strategy for Pharmaceutical/Biotechnology companies. We:
- Synthesize audience, market insights and best practices
- Select and profile target audiences
- Define overall goals & objectives
- Map the customer journey and distill barriers
- Define communication and messaging objectives
- Formulate engagement and channel strategies
- Develop engagement concepts and tactics
- Map user journeys and engagement ecosystem
- Define recruitment approach
- Select key performance indicators and metrics
Market Access leaders who want to:
- Plan a payer provider Omni-channel or digital engagement initiative
- Choose the right mix of channels aligned to payer behavior
- Differentiate in the area of customer experience
- Deliver a more cohesive, integrated customer experience
- Elevate their multi-channel competence
The Digital Health strategy service results in a concrete strategy to drive tactical execution. Deliverables include:
Situation & Landscape Analysis
Identifying gaps and barriers in the clinical and care-pathway
Digital Health Product Strategy, Concepts & Test Results
Defining prioritized tool or service concepts
Digital Health Implementation Plan
Providing recommendations on partners and implementation approach
By engaging with The Stem for your Digital Health strategy project, you can expect to:
- Define differentiated digital health concepts that fill unmet needs
- Formulate a pragmatic implementation approach leveraging innovative partners
