Campaign Program Management
- Your Omni-channel campaigns are complex, involving numerous content and channel assets
- Your require coordination of multiple suppliers and internal teamsÂ
- You are stretched to oversee details of execution while fulfilling other responsibilitiesÂ
- This service sets up a Program Management Office, which takes responsibility for smooth, on time execution aligned to strategic plansÂ
- We manage complex Omni-channel initiatives integrating multiple stakeholders
Teams who:Â Â
- Lack expertise in executing complex Omni-channel campaigns Â
- Are understaffed to deliver on execution objectives
- Need alignment across agencies and internal competencies
- Want to minimize execution risksÂ
Our ultimate goal is on-time, strategically-aligned delivery. The Program Management Office produces several deliverables to achieve this outcome.Â
Program briefs
Ensuring alignment on campaign goals and objectives. Providing clear assignment details for each tactic.
Role definition
Clarifying internal and external team member responsibilities to ensure smooth execution
Integrated schedules
Ensuring multiple work streams are integrated across suppliers
Program reports
Providing communication plans, program-level status reports and meeting summaries to ensure stakeholder are kept informed
Risk tracker
Tracking risk and issues, and summarizing mitigation actions taken
By engaging with The Stem for Campaign Program Management, clients can expect:
- On-time campaign delivery
- Strategically-aligned execution
- Smooth team functioning
- Improved capacity to execute large scale programs
