Engagement Landscape Analysis
You recognize the need for solid market insights to formulate a new customer engagement strategy.
This service distills relevant market insights required to identify and describe customer engagement opportunities, and understand best practices.
- Analyze any relevant engagement opportunity including patient, medical, point of care, payer, among others
- Synthesize relevant market trends and best practices sourced through analysis of industry trends, competitive and 3rd party vendor activity.
Internal teams who:
- Want to understand best practices or benchmark activity versus peer groups
- Desire a fact-based approach to developing customer engagement strategies
- Need solid market data to support investment in a new customer engagement approach
- Possess multiple data sources but lack a cohesive synthesis of the information
The Engagement Landscape analysis results in an in-depth analysis of particular customer engagement opportunities or themes. Deliverables include:
Engagement Framework
Categorizing and defining different engagement opportunities available in the area of interest
Best practices Analysis
Capturing best practices around execution of each opportunity
Competitor Analysis & Benchmarking
Mapping competitive activity and understanding performance versus peers
Vendor Analysis:
Identifying innovative vendors and prioritizing based on fit
Preparing a thorough engagement landscape analysis offers many benefits. You will:
- Highlight gaps and opportunities in your current customer engagement approach
- Understand how you compare to the competition
- Capture an in-depth understanding of best practices
- Ensure team members have a common understanding of foundational insights
