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Industry Segments
Significant global forces are re-shaping patient, HCP and payer customer engagement in the Pharmaceutical and Biotechnology fields. These forces include patient empowerment, value-based care, decline in field force access, digital health technologies, real-world insights, digital and social media channel adoption, and the digitization of sales, marketing and medical activities.
The Stem consultants are experts in helping our clients to understand the emerging customer engagement landscape. We design, manage and measure customer-centric strategies that advance brand and customer objectives, while evolving marketing capabilities.
The Stem consultants are experts in helping our clients to understand the emerging customer engagement landscape. We design, manage and measure customer-centric strategies that advance brand and customer objectives, while evolving marketing capabilities.
Rare and ultra-rare diseases pose special challenges due to small, globally dispersed patient populations. Challenges include patient finding, supporting diagnosis, developing patient support programs, evaluating new and specialized partners and navigating legal and regulatory challenges.
The Stem consultants are experts in the rare disease marketing landscape, including planning, managing and measuring programs that harness modern customer engagement techniques utilizing data analytics, rare disease market research, social media, online media, community engagement, online support tools and others.
The Stem consultants are experts in the rare disease marketing landscape, including planning, managing and measuring programs that harness modern customer engagement techniques utilizing data analytics, rare disease market research, social media, online media, community engagement, online support tools and others.
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Launching a new formulation for a rare disease leader
Rare Disease Markets: Intelligent delivery of multi-channel engagement
Harnessing advanced real-world data for rare disease patient finding
Delivering unparalleled patient insights in the rare disease market
Incubating digital health capabilities within a rare disease pharmaceutical company
Preparing a biotechnology company for its first rare disease launch
Oncology marketing is a fast-moving and dynamic field. Key trends in customer engagement include growth in direct-to-patient engagement, reduction in field force access, growth of non-personal digital and social media, targeting based on real world insights.
The Stem consultants serve as trusted advisors to Oncology brand teams to guide their customer engagement approach, including planning omni-channel engagement strategies, providing campaign program management support and supporting customer engagement excellence programs.
The Stem consultants serve as trusted advisors to Oncology brand teams to guide their customer engagement approach, including planning omni-channel engagement strategies, providing campaign program management support and supporting customer engagement excellence programs.
Medical device manufacturers have a unique sales force structure, target highly specialized customers and are often organized around products versus customers. This presents a special set of challenges and opportunities as companies seek to become more customer-centric and differentiate themselves beyond product features and sales rep relationships through Omni-channel service and experiences.
The Stem consultants are experts in planning, managing and measuring modern customer engagement approaches tailored to the unique challenges of the medical device industry.
The Stem consultants are experts in planning, managing and measuring modern customer engagement approaches tailored to the unique challenges of the medical device industry.
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Business-to-business customer engagement is undergoing a profound shift as marketers move beyond purely face-to-face selling models and product-centric pitches to embrace Omni-channel engagement, e-commerce and content marketing focused on supporting each step of the customer’s experience.
The Stem consultants serve as trusted advisors to Business-to-business teams to guide their customer engagement evolution, including planning omni-channel engagement strategies, providing campaign and marketing technology program management support, and supporting customer engagement excellence programs.
The Stem consultants serve as trusted advisors to Business-to-business teams to guide their customer engagement evolution, including planning omni-channel engagement strategies, providing campaign and marketing technology program management support, and supporting customer engagement excellence programs.
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Featured Topics
Artificial intelligence and machine learning (AI/ML) present Biopharma companies with significant opportunities to improve the productivity of their operations.
The Stem consultants are experts in supporting planning and deployment of AI/ML solutions, including best practices, solution design, and program management support.
The Stem consultants are experts in supporting planning and deployment of AI/ML solutions, including best practices, solution design, and program management support.
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Clinical operations teams are embracing the principles of customer centricity and digital transformation as they strive to improve the quality of their interactions with clinical trial sites including investigators and site staff, and as they support their internal teams to perform at high levels.
The Stem consultants are experts in advising Clinical Operations teams on becoming more customer-centric, improving customer experiences, and in planning audience-centered learning and development experiences.
The Stem consultants are experts in advising Clinical Operations teams on becoming more customer-centric, improving customer experiences, and in planning audience-centered learning and development experiences.
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Transitioning to omnichannel customer engagement puts significant demand on commercial, medical and market access teams to rapidly deploy content in varied formats across numerous channels. The traditional methods of planning, developing, approving, producing, storing and tracking content are inadequate.
The Stem consultants are experts content operations and end-to-end content lifecycle management and can assist clients in leveraging new tools to improve the effectiveness and efficiency of their content operations, including capability planning and implementation support.
The Stem consultants are experts content operations and end-to-end content lifecycle management and can assist clients in leveraging new tools to improve the effectiveness and efficiency of their content operations, including capability planning and implementation support.
Extensive research across industries over the past two decades shows that customers do more business with companies that deliver better experiences. Additionally, organizations that prioritize customer experience are more valuable than those that don’t. This is as true in Life Sciences as it is elsewhere. Increasingly, savvy Life Sciences companies are taking steps to redesign their service experiences from the customers’ perspective to improve satisfaction, loyalty and sales.
The Stem consultants can help clients plan and manage their CX initiatives. We are called on to map out enhanced customer experiences rooted in customer insights. We can help with insights projects, CX planning, solutions ideation and we can manage diverse suppliers to support execution.
The Stem consultants can help clients plan and manage their CX initiatives. We are called on to map out enhanced customer experiences rooted in customer insights. We can help with insights projects, CX planning, solutions ideation and we can manage diverse suppliers to support execution.
Digital health includes the use of wearables, sensors and applications to remotely collect valuable patient data. This transformation of care has the potential to disrupt the pharmaceutical industry by providing new opportunities to improve patient care with enhanced medication adherence and compliance support as well as streamline clinical trials to bring drugs to market more efficiently.
The Stem consultants can help clients understand the fast-moving digital health transformation landscape and formulate strategies that balance the potential of emerging technologies with practical business and customer engagement considerations. We can also help identify and integrate innovative partners and manage the execution of digital health applications.
The Stem consultants can help clients understand the fast-moving digital health transformation landscape and formulate strategies that balance the potential of emerging technologies with practical business and customer engagement considerations. We can also help identify and integrate innovative partners and manage the execution of digital health applications.
Related Blog Posts
Related Case Studies
Imagining a next-generation patient support program
Harnessing advanced real-world data for rare disease patient finding
Delivering an omni-channel patient support program at global scale
Enhancing patient engagement through an artificial intelligence & machine learning-powered recommendation engine
Given the proliferation of health and customer data sources, data strategy has become a powerful tool in customer engagement. Data can be harnessed to improve customer targeting, drive personalized engagement, measure impact, and optimize program investments.
The Stem consultants are experts in identifying opportunities to strengthen data and measurement capabilities. We can assist in best practice sharing, data strategy formulation, measurement planning, reporting and optimization.
The Stem consultants are experts in identifying opportunities to strengthen data and measurement capabilities. We can assist in best practice sharing, data strategy formulation, measurement planning, reporting and optimization.
Digital is dramatically transforming the Life Science industry’s approach to customer engagement. This has resulted in the need for firms to reimagine their customer-facing processes, change their organizational structures, elevate skills, evolve culture and invest in new capabilities.
The Stem consultants have decades of experience helping clients to navigate their digital patient support transformations. Whether the need is to plan an overarching digital transformation strategy or address a particular multi-channel or customer engagement initiative, we offer hands-on digital transformation consulting support.
The Stem consultants have decades of experience helping clients to navigate their digital patient support transformations. Whether the need is to plan an overarching digital transformation strategy or address a particular multi-channel or customer engagement initiative, we offer hands-on digital transformation consulting support.
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12 Tips To Manage The Human Side Of Omnichannel Transformation
How to Upgrade Brand Planning for a Multi-Channel World
Content – A Marketing and Digital Effectiveness Challenge
Design Sprints: A secret weapon for accelerating digital transformation and people development in life sciences
Harnessing the Value of AI In Customer Engagement
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Globally consumers are taking greater charge of their health and proactively seeking information to guide their health decisions. This patient empowerment has created opportunities for health brands to educate consumers during their disease and treatment journeys.
The Stem consultants are experts in understanding how to reach, engage and educate consumers about their Health conditions and treatment options. Stem experts are familiar with the behavior of consumers in numerous disease areas, and understand the varying media opportunities and regulations across markets. We can help clients formulate consumer engagement strategies, manage campaign execution and support measurement.
The Stem consultants are experts in understanding how to reach, engage and educate consumers about their Health conditions and treatment options. Stem experts are familiar with the behavior of consumers in numerous disease areas, and understand the varying media opportunities and regulations across markets. We can help clients formulate consumer engagement strategies, manage campaign execution and support measurement.
Related Case Studies
Payers, just like physicians and consumers, increasingly access their information through digital channels creating an opportunity for Access managers to consider an array of new targeted options for reaching and engaging Payer audiences, beyond face-to-face interactions. From a content perspective, the increased focus on value in healthcare globally presents a compelling opportunity to invest in digital content to tell a brand’s value story.
The Stem consultants are experts in payer omni-channel customer engagement. We can help brand teams understand payer engagement preferences, plan their multi-channel interactions, program-manage campaign execution across suppliers and support measurement.
The Stem consultants are experts in payer omni-channel customer engagement. We can help brand teams understand payer engagement preferences, plan their multi-channel interactions, program-manage campaign execution across suppliers and support measurement.
Changes in physician behavior and new omnichannel options have created new opportunities for Medical Affairs teams to reach and engage health care providers beyond traditional medical information or medical science liaison services. Opportunities in Medical Affairs digital strategy include digital customer service, online education, clinical and point-of-care support tools and improved customer reach and frequency.
The Stem consultants are experts in the changing landscape of Medical Affairs consulting and digital customer engagement. We can formulate strategies for reaching and engaging payer audiences globally and managing and measuring the execution of eMedical affairs programs.
The Stem consultants are experts in the changing landscape of Medical Affairs consulting and digital customer engagement. We can formulate strategies for reaching and engaging payer audiences globally and managing and measuring the execution of eMedical affairs programs.
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Managing digital programs for global impact is a challenge for many pharmaceutical companies, which have traditional structures suited to a ‘pre-digital’ environment. Many organizations leave much of their ‘digital’ activity to local affiliates, which limits its potential across all markets.
The Stem consultants bring extensive experience with digital solutions that drive impact across markets and capture economies of scale. We are well positioned to help clients with planning global programs, evolving their organization structures, managing execution across suppliers and supporting roll-out to affiliate markets.
The Stem consultants bring extensive experience with digital solutions that drive impact across markets and capture economies of scale. We are well positioned to help clients with planning global programs, evolving their organization structures, managing execution across suppliers and supporting roll-out to affiliate markets.
As sales force access to HCPs declines, brands and commercial organizations are re-thinking their approach to HCP engagement. Key areas of focus include improving the effectiveness of the sales call with digital tools, extending the field force dialog post-visit with personalized content streams, reaching HCPs through targeted non-personal communications, and creating a single view of HCP customer engagement across channels.
The Stem consultants are experts in HCP omni-channel customer engagement. We can help brand teams understand the engagement preferences of their customers, develop an omni-channel engagement plan, program manage campaign execution and support measurement.
The Stem consultants are experts in HCP omni-channel customer engagement. We can help brand teams understand the engagement preferences of their customers, develop an omni-channel engagement plan, program manage campaign execution and support measurement.
One of the most challenging parts of a transformation is the people dimension – changing mind-sets and bringing people along the journey. A key tool in driving change is learning and development.
The Stem consultants are experts in learning and development strategy and program execution in support of transformations.
The Stem consultants are experts in learning and development strategy and program execution in support of transformations.
Direct to consumer advertising can be a powerful tool to drive consumer awareness, and accelerate sales and market share growth. However, given the cost of mass media, care must be taken to invest at the right levels and with the right mix.
Using a proprietary statistical methodology based on competitor spending and sales impact and overlaying client and market factors, The Stem consultants can forecast the impact of alternative DTC media mixes on sales over time, and recommend optimum spend levels and media mixes.
Using a proprietary statistical methodology based on competitor spending and sales impact and overlaying client and market factors, The Stem consultants can forecast the impact of alternative DTC media mixes on sales over time, and recommend optimum spend levels and media mixes.
Empowered patients and the emergence of digital channels and digital health technologies have created rich, new opportunities for Health brands to think “beyond the pill” and consider patient engagement strategies that better support patients and caregivers throughout their disease and treatment journeys.
The Stem consultants are experts in the evolving patient support services landscape. Stem experts can help clients research the patient journey, plan patient care pathways, craft content and channel strategies, harness online patient influencers, manage program execution across vendors, and measure impact.
The Stem consultants are experts in the evolving patient support services landscape. Stem experts can help clients research the patient journey, plan patient care pathways, craft content and channel strategies, harness online patient influencers, manage program execution across vendors, and measure impact.
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Delivering an omni-channel patient support program at global scale
Harnessing the power of online social influence
Imagining a next-generation patient support program
Redefining the patient journey through an integrated online service hub
Enhancing patient engagement through an artificial intelligence & machine learning-powered recommendation engine
Embedding a robust digital landscaping process ahead of a biotech drug launch
Co-designing a global and scalable next-generation patient support program
Developing a vision for a new patient engagement innovation team
Patients living with rare diseases can spend years in the healthcare system seeking a proper diagnosis. For orphan-drug, rare-disease manufacturers, developing strategies to find patients and drive diagnosis is a top priority.
The Stem consultants are experts in state-of-the-art patient finding techniques including using digital media, artificial intelligence, natural language processing and machine learning. We can assist with best practice sharing, strategy development, vendor selection and execution management.
The Stem consultants are experts in state-of-the-art patient finding techniques including using digital media, artificial intelligence, natural language processing and machine learning. We can assist with best practice sharing, strategy development, vendor selection and execution management.
Omni-channel marketing has created a challenge for clients to measure the impact of their channel and content investments. Many clients are swimming in data from numerous customer touch points, but starved for meaningful insights.
The Stem consultants are experts in the strategic use of data for measuring program impact and capturing valuable customer insights. We can help clients evolve their measurement competencies, develop campaign measurement plans, design campaign reporting and support optimization.
The Stem consultants are experts in the strategic use of data for measuring program impact and capturing valuable customer insights. We can help clients evolve their measurement competencies, develop campaign measurement plans, design campaign reporting and support optimization.
As a result of changing health care provider channel preferences and growing challenges in securing face-to-face access, Pharmaceutical and Biotechnology firms are evolving toward an omni-channel field force engagement model.
The Stem consultants are experts in the latest onmi-channel practices in support of sales force excellence. We can support our clients in many aspects of their rep transformation efforts, including insights, planning, measurement, program and change management, and training.
The Stem consultants are experts in the latest onmi-channel practices in support of sales force excellence. We can support our clients in many aspects of their rep transformation efforts, including insights, planning, measurement, program and change management, and training.
Related Case Studies
Social media provides opportunities for pharmaceutical companies to learn from and leverage influential customer voices and engage patients, providers and payers through various social media channels.
The Stem consultants are experts in leveraging social media to drive patient, provider and patient engagement and achieve company goals. We have expertise in social listening, identifying, profiling and engaging digital opinion leaders, developing and executing paid and earned social media strategies.
The Stem consultants are experts in leveraging social media to drive patient, provider and patient engagement and achieve company goals. We have expertise in social listening, identifying, profiling and engaging digital opinion leaders, developing and executing paid and earned social media strategies.
