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The power of patient ethnography

01.10.15   |  

Patient journey mapping unlocks service innovation opportunities.

Category: Customer Experience, Digital Transformation, Medical Device, Patient Engagement & Support, Pharmaceutical & Biotechnology, Rare Disease

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Our experience suggests many Pharmaceutical companies are missing opportunities to increase the return on their digital investments as a result of how they plan and budget cross-market digital programs, outside the US. This is because …

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